Pedro is pleased to collaborate with World Vision – Singapore for the second year in a row, to help the beneficiaries of World Vision's ONE LIFE FUND; an educational bursary scheme established on World Aids Day in 2008. The fund is in view of the children and youth in Singapore who are either infected with HIV/AIDS, or who have one or both parents who are HIV-positive. At the same time, the PEDRO FIGHTS AIDS campaign has been extended to the Malaysian, Philippine and the Vietnamese territories.

Proceeds from the sales of the shoes for both men and women were created with a dash of red to symbolize solidarity with HIV and the dangers and emergencies that go along with the infection. The 2010 campaign was a major success with shoes being sold out within a month of release. CSR initiatives are an imperative part of our business, and we are warmed and encouraged by the positive response from and support of our customers, proving the successful awareness gained with regards to the disease and cause.

HIV/AIDS takes a toll on not only ones well being, but also financially which leads to families not being able to afford to keep up with costs of education. The only problem is that Education is THE solution to extract these underprivileged children from poverty. All they need is a helping hand and a heart. Fight Aids with Pedro and you will help to create a brighter future for these children and leave a lasting impression on them.