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An Iconic Moment

PEDRO NEWS An Iconic Moment

Showcasing a series of creative communions where extraordinary vibes flourish in diverse environments, PEDRO’s international endeavours propel the brand’s regional markets into the spotlight. Seamlessly incorporating elements of the brand into each unique concept, relive each event through the intersection of art and performance, captivating audiences and creating unforgettable moments.

Showcasing a series of creative communions where extraordinary vibes
flourish in diverse environments, PEDRO’s international endeavours propel the
brand’s regional markets into the spotlight. Seamlessly incorporating elements
of the brand into each unique concept, relive each event through the
intersection of art and performance, captivating audiences and creating
unforgettable moments.

At the Senayan City Main Atrium in Jakarta, the lobby thrums and thumps beneath pulsing lights, immersive atmospherics and reverberating sounds, as PEDRO brings the Icon monogram to life in a multi-touchpoint brand experience: An ICON-ic Moment.

At the Senayan City Main Atrium in Jakarta, the lobby thrums and thumps
beneath pulsing lights, immersive atmospherics and reverberating
sounds, as PEDRO brings the Icon monogram to life in a multi-touchpoint
brand experience: An ICON-ic Moment.

Uplifted by an elevated runway in the shape of the enigmatic Icon monogram, notions of spectacle were captured as models strut down the monolithic structure, clad in the collection’s latest Summer 2023 offerings. This is a world imagined by PEDRO, an immersive installation of interactive exhibitions and activities that ignite the senses.

Uplifted by an elevated runway in the shape of the enigmatic Icon
monogram, notions of spectacle were captured as models strut down
the monolithic structure, clad in the collection’s latest Summer 2023
offerings. This is a world imagined by PEDRO, an immersive installation
of interactive exhibitions and activities that ignite the senses.

Taking the audience in the jam-packed atrium on an exhilarating sonic voyage, singer-songwriter Raisa intertwined contemporary pop and soul elements to forge a distinctive sound, bringing an extra dose of meaning to the collection that exists to showcase personal style and empower individuality.

Taking the audience in the jam-packed atrium on an exhilarating
sonic voyage, singer-songwriter Raisa intertwined contemporary
pop and soul elements to forge a distinctive sound, bringing an
extra dose of meaning to the collection that exists to showcase
personal style and empower individuality.

What makes the event a world to step into, in addition to the intersecting environment that features an array of domineering works, is the notion that collection empowers individuality, serving as a blueprint for modern aesthetics that is both meaningful and unique, championing individual styles as pieces take their ultimate form in harmony with the wearer.

What makes the event a world to step into, in addition to the
intersecting environment that features an array of domineering
works, is the notion that collection empowers individuality,
serving as a blueprint for modern aesthetics that is both
meaningful and unique, championing individual styles as pieces
take their ultimate form in harmony with the wearer.

Published on 23 October 2023

SHOP WOMEN’S NEW ARRIVALS >
SHOP MEN’S NEW ARRIVALS > Published on 23 October 2023

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