TÊTE-À-TÊTE

Style Tri Factor

Choann, Kaigin and Dingwei - three dynamic individuals who PEDRO had the privilege to work with in our latest FW21 – Change is to Evolve. Read on to learn about what makes them live a little more.

BY MYKE MOTUS, 5 OCTOBER 2021

PD PD MOBILE
Let’s be real. We can’t stop gushing about the latest PEDRO Fall Winter 21 – Change is to Evolve campaign, even though it has been a couple of months since its launch. Rightfully so, the campaign was bold and unconventional for a brand like PEDRO. It not only signifies change, but also a step forward for the brand to be more dynamic.

Part of this success, is thanks to the vision that has been cinematically realized by the uber-talented filmmaker Choānn. And part of that realization as well are the two faces who embody confidence in individuality - Singapore’s fashion pride Kaigin and potential runway star Dingwei.

Together, the three worked with each other like a house on fire, so needless to say, their chemistry was hot. Filming was a seamless and a professional experience despite their young ages – which begs the question, how did they get to where they are now so quickly and out of their work personas, what are they like?

Amidst their current busy schedules, Choānn, Kaigin and Dingwei managed to squeeze a bit of time to speak with us and helped us understand them better. And here’s what we have uncovered.
Let’s be real. We can’t stop gushing about the latest PEDRO Fall Winter 21 – Change is to Evolve campaign, even though it has been a couple of months since its launch. Rightfully so, the campaign was bold and unconventional for a brand like PEDRO. It not only signifies change, but also a step forward for the brand to be more dynamic.

Part of this success, is thanks to the vision that has been cinematically realized by the uber-talented filmmaker Choānn. And part of that realization as well are the two faces who embody confidence in individuality - Singapore’s fashion pride Kaigin and potential runway star Dingwei.

Together, the three worked with each other like a house on fire, so needless to say, their chemistry was hot. Filming was a seamless and a professional experience despite their young ages – which begs the question, how did they get to where they are now so quickly and out of their work personas, what are they like?

Amidst their current busy schedules, Choānn, Kaigin and Dingwei managed to squeeze a bit of time to speak with us and helped us understand them better. And here’s what we have uncovered.

Choānn – The Visionary

It is hard to imagine that Choānn’s journey with filmmaking started when he was only 15 with just the humble handycam. On set, he was commanding but not authoritative. He knew exactly what needed to be done at every second, making his presence felt and definitely heard. But at times, you can catch him quietly bust a dance move to Azealia Banks’ Anna Wintour or cajoling with the crew on-set, showing an almost pixie-like appeal. A filmmaker who counts his parents and acclaimed filmmakers such as David Fincher, Bong Joon Ho and Xavier Dolan as people he who looks up to, Choann, is definitely an enigmatic figure with a soft, fuzzy side who lives towards attaining excellence.

It is hard to imagine that Choānn’s journey with filmmaking started when he was only 15 with just the humble handycam. On set, he was commanding but not authoritative. He knew exactly what needed to be done at every second, making his presence felt and definitely heard. But at times, you can catch him quietly bust a dance move to Azealia Banks’ Anna Wintour or cajoling with the crew on-set, showing an almost pixie-like appeal. A filmmaker who counts his parents and acclaimed filmmakers such as David Fincher, Bong Joon Ho and Xavier Dolan as people he who looks up to, Choann, is definitely an enigmatic figure with a soft, fuzzy side who lives towards attaining excellence.

PD PD MOBILE

Choānn, Director

What made you want to be a filmmaker?
Actually, it was a bit of an accident. I used to be more inclined towards fine arts, but when I first handled a handycam at 15, it completely changed the way I saw the world. I realised I could ‘edit’ reality, and that just blew my mind. That was also the time I chanced upon Wong Kar Wai’s ‘2046’, and it made me realise the potential of visual storytelling and how abstract cinema could be.
What made you want to be a filmmaker?
Actually, it was a bit of an accident. I used to be more inclined towards fine arts, but when I first handled a handycam at 15, it completely changed the way I saw the world. I realised I could ‘edit’ reality, and that just blew my mind. That was also the time I chanced upon Wong Kar Wai’s ‘2046’, and it made me realise the potential of visual storytelling and how abstract cinema could be.


What was the first movie you watched as a kid that you totally remember?
Is it wrong I say Tarantino’s Kill Bill haha. That and maybe Disney’s Little Mermaid.
What was the first movie you watched as a kid that you totally remember?
Is it wrong I say Tarantino’s Kill Bill haha. That and maybe Disney’s Little Mermaid.


What’s a signature “Choann” production “move”?
I try to always inject something strange or new to every project. I feel a lot of what I do is trying to evoke a strange sublime emotion or experience that’s vaguely narrative. They’re not completely linear but there’s usually a consistent thread or theme that’s bubbling beneath, and I try to keep that balance between the implicit and the obvious.
What’s a signature “Choann” production “move”?
I try to always inject something strange or new to every project. I feel a lot of what I do is trying to evoke a strange sublime emotion or experience that’s vaguely narrative. They’re not completely linear but there’s usually a consistent thread or theme that’s bubbling beneath, and I try to keep that balance between the implicit and the obvious.


What makes you smile?
Studio Ghibli films.
What makes you smile?
Studio Ghibli films.


What makes you laugh?
Cat TikTok videos.
What makes you laugh?
Cat TikTok videos.


Will there you ever do a feature film?
Definitely yes. My dream in life was always to do features, but I’m usually very secretive about my projects till they’re out, so I won’t say much till the time is right haha.
Will there you ever do a feature film?
Definitely yes. My dream in life was always to do features, but I’m usually very secretive about my projects till they’re out, so I won’t say much till the time is right haha.


Finally, describe yourself with just 5 emojis.
🌗 🌘 🌑 🌒 🌓
Finally, describe yourself with just 5 emojis.
🌗 🌘 🌑 🌒 🌓


“I try to always inject something strange or new to every project. I feel a lot of what I do is trying to evoke a strange sublime emotion or experience that’s vaguely narrative.”


Kaigin – The Face

Singer-songwriter, Frank Ocean once said “work hard in silence, let your success be your noise”. And if we can equate that statement to a person, Kaigin definitely comes to mind. Despite her quiet, gentile demeanour, her success is anything but silent. In this campaign and beyond, including on international platforms, Kaigin is creating impact with her making rounds in major fashion shows. Yet, she manages to stay grounded at all times, and her story on how she got to where she is now, truly shows resilience. Best part is, she is only getting started.

Singer-songwriter, Frank Ocean once said “work hard in silence, let your success be your noise”. And if we can equate that statement to a person, Kaigin definitely comes to mind. Despite her quiet, gentile demeanour, her success is anything but silent. In this campaign and beyond, including on international platforms, Kaigin is creating impact with her making rounds in major fashion shows. Yet, she manages to stay grounded at all times, and her story on how she got to where she is now, truly shows resilience. Best part is, she is only getting started.

PD PD MOBILE

Kaigin Yong, Model

What was your journey to becoming a model like?
I am fortunate to have the continued support and encouragement from Singapore’s fashion industry ever since winning The New Paper New Face modelling competition in 2017.  But internationally, I had my fair share of struggles venturing abroad on my own, so I challenged myself to reach out to creatives to collaborate on photoshoot projects. Eventually I owe it to my scout Roman Young who discovered me on Instagram and he helped me build a strong network of international modelling agencies in New York (Ford), Paris (Ford), London (Wilhelmina) and Milan (Why Not). With the support system and faith from my agents, I had the opportunity to work with talented and esteemed designers during fashion week, including Giorgio Armani, Lemaire, Dries Van Noten, Christian Lacroix, Balmain, Jason Wu and Yohji Yamamoto. 
What was your journey to becoming a model like?
I am fortunate to have the continued support and encouragement from Singapore’s fashion industry ever since winning The New Paper New Face modelling competition in 2017.  But internationally, I had my fair share of struggles venturing abroad on my own, so I challenged myself to reach out to creatives to collaborate on photoshoot projects. Eventually I owe it to my scout Roman Young who discovered me on Instagram and he helped me build a strong network of international modelling agencies in New York (Ford), Paris (Ford), London (Wilhelmina) and Milan (Why Not). With the support system and faith from my agents, I had the opportunity to work with talented and esteemed designers during fashion week, including Giorgio Armani, Lemaire, Dries Van Noten, Christian Lacroix, Balmain, Jason Wu and Yohji Yamamoto. 


What was your first memory with fashion? How did you fall in love with it?
My first memory with fashion is wearing hand me downs from my sisters which I loved because of the sentimental value. Till today the timeless element of fashion has always been the most attractive to me. Nothing beats wearing something classic of good quality that lasts. 
What was your first memory with fashion? How did you fall in love with it?
My first memory with fashion is wearing hand me downs from my sisters which I loved because of the sentimental value. Till today the timeless element of fashion has always been the most attractive to me. Nothing beats wearing something classic of good quality that lasts. 


What do you love about your job?
I love the collaborative and creative process behind every shoot and the opportunity to discover a new side to myself when I take on different roles. Modelling has helped with my personal growth and expanded my horizons far beyond I ever expected.
What do you love about your job?
I love the collaborative and creative process behind every shoot and the opportunity to discover a new side to myself when I take on different roles. Modelling has helped with my personal growth and expanded my horizons far beyond I ever expected.


What makes you laugh?
My cooking.
What makes you laugh?
My cooking.


Who and what do you live for?
I live for learning and growing with people that I love. I find life becomes so much more fulfilling when your purpose is shared with others! 
Who and what do you live for?
I live for learning and growing with people that I love. I find life becomes so much more fulfilling when your purpose is shared with others! 


Will there you ever do a feature film?
Definitely yes. My dream in life was always to do features, but I’m usually very secretive about my projects till they’re out, so I won’t say much till the time is right haha.
Will there you ever do a feature film?
Definitely yes. My dream in life was always to do features, but I’m usually very secretive about my projects till they’re out, so I won’t say much till the time is right haha.


What were you like as a kid?
I was a quiet kid that did not like being in the centre of attention. And look what happened now 🤣 
What were you like as a kid?
I was a quiet kid that did not like being in the centre of attention. And look what happened now 🤣 


Describe yourself with just 5 emojis.
🙏🏻♥️💪🏻🤓🙌
Describe yourself with just 5 emojis.
🙏🏻♥️💪🏻🤓🙌


“Till today the timeless element of fashion has always been the most attractive to me. Nothing beats wearing something classic of good quality that lasts.”


Dingwei – The Underdog

Dingwei is definitely a face to watch. Fresh out of winning Men’s Folio Singapore Model of The Year competition in 2020 he has since signed on with Mannequin agency and started a career as a model with this campaign as his first commercial project. Blessed with sharp, androgynous features, we believe that Dingwei has more to offer as despite only just starting out, he is already bringing the same level one would expect of a seasoned model.

Dingwei is definitely a face to watch. Fresh out of winning Men’s Folio Singapore Model of The Year competition in 2020 he has since signed on with Mannequin agency and started a career as a model with this campaign as his first commercial project. Blessed with sharp, androgynous features, we believe that Dingwei has more to offer as despite only just starting out, he is already bringing the same level one would expect of a seasoned model.

PD PD MOBILE

Dingwei, Model

What made you want to be a model?
I think it’s pretty cool to be a fashion model. Not just about being able to wear those fancy dressing which created by the talented artists, it’s more about exploring style. I always like to project myself into a different role and vibe, which other job could not give me those experiences.  
What made you want to be a model?
I think it’s pretty cool to be a fashion model. Not just about being able to wear those fancy dressing which created by the talented artists, it’s more about exploring style. I always like to project myself into a different role and vibe, which other job could not give me those experiences.  


What was your first memory with fashion? How did you fall in love with it?
My first memory with fashion is wearing hand me downs from my sisters which I loved because of the sentimental value. Till today the timeless element of fashion has always been the most attractive to me. Nothing beats wearing something classic of good quality that lasts. 
What was your first memory with fashion? How did you fall in love with it?
My first memory with fashion is wearing hand me downs from my sisters which I loved because of the sentimental value. Till today the timeless element of fashion has always been the most attractive to me. Nothing beats wearing something classic of good quality that lasts. 


What was your journey to becoming a model like?
When I was in college, my friend asked and encouraged me to interview for a runway model job. Since then, I got interested into this and I felt that I could become a model. Therefore, I signed up for the  new face contest of Men’s Folio  last year, won and signed with Mannequin to become a model.
What was your journey to becoming a model like?
When I was in college, my friend asked and encouraged me to interview for a runway model job. Since then, I got interested into this and I felt that I could become a model. Therefore, I signed up for the  new face contest of Men’s Folio  last year, won and signed with Mannequin to become a model.


What do you love about your job?
I get excited every time when I get the opportunities to work with new teams, meet and making friends along the working, of course, I can try different looks and get to see the final edited photo.
What do you love about your job?
I get excited every time when I get the opportunities to work with new teams, meet and making friends along the working, of course, I can try different looks and get to see the final edited photo.


What makes you smile?
Relaxed and pleasant environment.  
What makes you smile?
Relaxed and pleasant environment.  


What makes you laugh?
Antics and facial expressions.
What makes you laugh?
Antics and facial expressions.


Who and what do you live for?
I’m still thinking about whether to live for my family or myself. I think I should try different things while I’m alive and find fun by myself, otherwise life is hard.
Who and what do you live for?
I’m still thinking about whether to live for my family or myself. I think I should try different things while I’m alive and find fun by myself, otherwise life is hard.


Who do you look up to?
I look up to Kaigin a lot. While filming this campaign, I asked a lot of questions about how to showcase my best, and she was very patient when explaining. I saw how professional she was and definitely learnt a lot from her. I hope I could be like her.
Who do you look up to?
I look up to Kaigin a lot. While filming this campaign, I asked a lot of questions about how to showcase my best, and she was very patient when explaining. I saw how professional she was and definitely learnt a lot from her. I hope I could be like her.


Describe yourself with just 5 emojis.
😶😀😁😂🙄
Describe yourself with just 5 emojis.
😶😀😁😂🙄


“I always like to project myself into a different role and vibe, which other job could not give me those experiences.”

Continue Shopping

Shop Women Shop Men Shop Kids