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Change is to Evolve
Choann, Kaigin and Dingwei - three dynamic individuals who PEDRO had the privilege to work with in our latest FW21 – Change is to Evolve. Read on to learn about what makes them live a little more.
Fall Winter 2021 Campaign
Fall Winter 2021 Campaign
CHANGE IS TO EVOLVE
PEDRO kickstarts with Fall Winter 21 Campaign – showcasing the growth while going through the process of change, producing dynamic designs, created to empower confidence to discerning individuals.
PEDRO kickstarts with Fall Winter 21 Campaign – showcasing the growth while going through the process of change, producing dynamic designs, created to empower confidence to discerning individuals.
It visualises how pandemic is changing fashion following the journey of protagonists, Kai Gin and Ding Wei, who venture into a modern industrial space. Stepping into a new dimension, the change of wardrobe showcases the transition of versatility in style for this season. It visualises how pandemic is changing fashion following the journey of protagonists, Kai Gin and Ding Wei, who venture into a modern industrial space. Stepping into a new dimension, the change of wardrobe showcases the transition of versatility in style for this season.
FILM DIRECTOR CHOĀNN
Inspired by the monolith in stanley kubrick’s 2001: a space odyssey, Choānn wanted to design a visual experience as seen through the perspective of a mysterious booth, that harbours its own sense of discernment and consciousness. through the video, he wished to convey that change is something beyond one’s control, and instead of fearing the unknown, take courage to embrace the unpredictability of life.
PHOTOGRAPHER JOEL LOW
Supplementing the video, are dynamic, fresh images that were conceptualised and captured by the highly sought-after photographer, Joel Low. He wanted to portray a modern,relatable couple with a hint of rebelliousness, someone whom people in the present day can understand.
MODELS KAI GIN YONG & DING WEI
Kaigin Yong is a Singaporean international fashion model who walks for several international, luxury fashion brands. Through embracing the changes and challenges thrown at her, Kaigin is now arguably Singapore’s most successful model and will continue to rise.
Accompanying Kaigin, Ding Wei is a fresh newcomer in his modelling career who just graduated from Nanyang Academy of Fine Arts (NAFA). The up-and-coming talent was the winner of Men’s Folio Model Of The Year 2020, and has worked with brands like In Good Company, Grayestudio, and PEDRO’s FW21 campaign is honoured to be the biggest project he’s worked on by far.
Inspired by the arts when it comes to creating coveted shoes and bags
for women. An alluring range of sculptural and feminine pieces with others that
reference utilitarianism. Joining that range are the understated workwear-
inspired pieces that are functional, classy and elegant. Inspired by the arts when it comes to creating coveted shoes and bags
for women. An alluring range of sculptural and feminine pieces with others that
reference utilitarianism. Joining that range are the understated workwear-
inspired pieces that are functional, classy and elegant.
FILM DIRECTOR CHOĀNN
PHOTOGRAPHER JOEL LOW
PRODUCTION ABUNDANT
HAIR & MAKE UP ARTIST MARC TENG
STYLIST EVON CHNG
MODELS KAI GIN YONG, DING WEI
Highlighting an outdoor exploration and a sense of escapism as seen in
its more active-looking range. For easy comfort and updated styling,
this functional and utilitarian range gets juxtaposed with 70’s leisure
suit swag that is classic yet sleek. Highlighting an outdoor exploration and a sense of escapism as seen in
its more active-looking range. For easy comfort and updated styling,
this functional and utilitarian range gets juxtaposed with 70’s leisure
suit swag that is classic yet sleek.
FILM DIRECTOR CHOĀNN
PHOTOGRAPHER JOEL LOW
PRODUCTION ABUNDANT
HAIR & MAKE UP ARTIST MARC TENG
STYLIST EVON CHNG
MODELS KAI GIN YONG, DING WEI
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