Collections
An Iconic Moment
This summer, PEDRO celebrates icons in the arts and entertainment industry by inviting Shye-Anne Brown and Alexander Yue to be the face of the Icon Summer 2022 Collection. Themed ‘An Iconic Moment’, this campaign aims to highlight the definitive moment where one decides to break free from the mould and truly embrace their individuality.
BY SHERMAINE LIM, 30 MAY 2022
BY SHERMAINE LIM, 30 MAY 2022
ABOUT SHYE
Shye-Anne Brown, more commonly known as Shye, is a Singaporean singer and producer who began her journey in the music industry at the tender age of 16. With her passion and talent for music, Shye has produced song tracks and albums that were inspired by her life experiences and journey of self-discovery, making a name in the Singapore and international music scene.
SHOP THE LOOK - On Shye: Icon Mini Leather Shoulder Bag; On Alexander: Icon Raffia Leather Phone Pouch
SHOP THE LOOKOn Shye: Icon Mini Leather Shoulder BagOn Alexander: Icon Raffia Leather Phone Pouch
WOMEN’S COLLECTION
The women’s collection highlights a classic sneaker and a pair of sophisticated sandals which can be paired with the collection’s leather shoulder bag, which is made available in a mini size as well, for a stylish and confident get up.
ABOUT ALEXANDER
Alexander Yue is a television host, actor and model. His acting, music and improvisation skills, coupled with his linguistic versatility have opened countless doors that have allowed him to succeed in the entertainment industry. In 2019, Alex was nominated as one of the Fantastic Five in Men’s Folio, where he was hailed as an up and coming talent in the entertainment industry. Fueled by his love for acting, Alex has since landed a job as a TV host for Channel News Asia and played roles in several home-grown productions.
SHOP THE LOOK - On Alexander: Icon Leather Phone Pouch; On Shye: Icon Leather Shoulder Bag
SHOP THE LOOKOn Alexander: Icon Leather Phone PouchOn Shye: Icon Leather Shoulder Bag
MEN’S COLLECTION
Embodying the concept of an effortless laid-back summer look, the men’s collection features a lace-up court sneaker and a sleek pair of slides, which both come in 4 colourways.
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