PEDRO News

Exciting New Editions

PEDRO NEWS Exciting New Editions

PEDRO NEWS Exciting New Editions

Showcasing a series of creative communions where extraordinary vibes flourish in diverse environments, PEDRO’s international endeavours propel the brand’s regional markets into the spotlight. Seamlessly incorporating elements of the brand into each unique concept, relive each event through the intersection of art and performance, captivating audiences and creating unforgettable moments.

Showcasing a series of creative communions where extraordinary vibes
flourish in diverse environments, PEDRO’s international endeavours propel the
brand’s regional markets into the spotlight. Seamlessly incorporating elements
of the brand into each unique concept, relive each event through the
intersection of art and performance, captivating audiences and creating
unforgettable moments.

 

Facilitating a tour of PEDRO’s expressive side, the PEDRO Summer Soiree held in Vietnam showcased the Summer 2023 line-up to celebrities and fashionistas alike in a party that celebrated the latest rendition of the PEDRO Icon collection.

Facilitating a tour of PEDRO’s expressive side, the PEDRO Summer Soiree held in Vietnam showcased the Summer 2023 line-up to celebrities and fashionistas alike in a party that celebrated the latest rendition of the PEDRO Icon collection.

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Uplifted by an elevated runway in the shape of the enigmatic Icon monogram, notions of spectacle were captured as models strut down the monolithic structure, clad in the collection’s latest Summer 2023 offerings. This is a world imagined by PEDRO, an immersive installation of interactive exhibitions and activities that ignite the senses.

Uplifted by an elevated runway in the shape of the enigmatic Icon
monogram, notions of spectacle were captured as models strut down
the monolithic structure, clad in the collection’s latest Summer 2023
offerings. This is a world imagined by PEDRO, an immersive installation
of interactive exhibitions and activities that ignite the senses.

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Celebrating its third edition, the event implored over 100 guests to discover a carefully curated range of effortless essentials. Expanding on its signature offerings, the PEDRO Icon Summer 2023 collection serves as a representation of PEDRO fundamentals, highlighting key silhouettes adapted across footwear and bags that reflect the brand’s commitment to matching the ebb and flow of one’s personal style.

Celebrating its third edition, the event implored over 100 guests to
discover a carefully curated range of effortless essentials.
Expanding on its signature offerings, the PEDRO Icon Summer 2023
collection serves as a representation of PEDRO fundamentals,
highlighting key silhouettes adapted across footwear and bags that
reflect the brand’s commitment to matching the ebb and flow of
one’s personal style.

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Bridging the gap between indoor and outdoor, summer was brought indoor as elements like a pool and a mobile bar took residence in the hangar, reflecting the prevailing mindset of a hybrid event and by extension, a hybrid aesthetic. An intimate yet energetic performance featuring a sonically charged playlist of house and techno beats, permeated an atmosphere
full of talent and energy.

Bridging the gap between indoor and outdoor, summer was
brought indoor as elements like a pool and a mobile bar took
residence in the hangar, reflecting the prevailing mindset of a
hybrid event and by extension, a hybrid aesthetic. An intimate yet
energetic performance featuring a sonically charged playlist of
house and techno beats, permeated an atmosphere full of talent
and energy.

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A memorable party made possible by the friends that attended, the guestlist included creatives across multiple disciplines like actor Phan Thanh Hien, rapper Hoang amidst A-lister influencers such as Angela Phuong Trinh, Alvin Lu, Katy Nguyen and many more. All in attendance celebrating an iconic release, while staying true to PEDRO’s DNA of empowering individuality.

A memorable party made possible by the friends that attended,
the guestlist included creatives across multiple disciplines like
actor Phan Thanh Hien, rapper Hoang amidst A-lister influencers
such as Angela Phuong Trinh, Alvin Lu, Katy Nguyen and many
more. All in attendance celebrating an iconic release, while
staying true to PEDRO’s DNA of empowering individuality.

See Other Events

See Other Events
 

PEDRO unveiled its latest vision for the future with the opening of its latest store in Cambodia at AEON Mall Mean Chey (AEON 3). Celebrating the launch of the PEDRO ICON Summer 23 collection, the large-scale event kicked off with notable fashion influencers, and Thai celebrities Nine Naphat and Kao Supassara who arrived amidst throngs of fans.

PEDRO unveiled its latest vision for the future with the opening of its
latest store in Cambodia at AEON Mall Mean Chey (AEON 3). Celebrating
the launch of the PEDRO ICON Summer 23 collection, the large-scale
event kicked off with notable fashion influencers, and Thai celebrities
Nine Naphat and Kao Supassara who arrived amidst throngs of fans.

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A reflection of the store, the event was a communal experience for guests and fans alike as fashion, art, design and culture were stitched together for a first-hand experience of PEDRO’s latest offerings.

A reflection of the store, the event was a communal experience for
guests and fans alike as fashion, art, design and culture were stitched
together for a first-hand experience of PEDRO’s latest offerings.

Stocking the PEDRO ICON Summer 23 collection as well as brand
staples, the store takes the effortless essentials to a new level. One
inspired by a desire to express.

Stocking the PEDRO ICON Summer 23 collection as well as brand staples, the store takes the effortless essentials to a new level. One inspired by a desire to express.

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The new PEDRO ICON Summer 23 collection is available at PEDRO
AEON Mall Mean Chey, GF, Lot G-106, and all other PEDRO stores.

The new PEDRO ICON Summer 23 collection is available at PEDRO AEON Mall Mean Chey, GF, Lot G-106, and all other PEDRO stores.

See Other Events

See Other Events
 

At the Senayan City Main Atrium in Jakarta, the lobby thrums and thumps beneath pulsing lights, immersive atmospherics and reverberating sounds, as PEDRO brings the Icon monogram to life in a multi-touchpoint brand experience: An ICON-ic Moment.

At the Senayan City Main Atrium in Jakarta, the lobby thrums and thumps
beneath pulsing lights, immersive atmospherics and reverberating
sounds, as PEDRO brings the Icon monogram to life in a multi-touchpoint
brand experience: An ICON-ic Moment.

PD
PD

Uplifted by an elevated runway in the shape of the enigmatic Icon monogram, notions of spectacle were captured as models strut down the monolithic structure, clad in the collection’s latest Summer 2023 offerings. This is a world imagined by PEDRO, an immersive installation of interactive exhibitions and activities that ignite the senses.

Uplifted by an elevated runway in the shape of the enigmatic Icon
monogram, notions of spectacle were captured as models strut down
the monolithic structure, clad in the collection’s latest Summer 2023
offerings. This is a world imagined by PEDRO, an immersive installation
of interactive exhibitions and activities that ignite the senses.

PD
PD

Taking the audience in the jam-packed atrium on an exhilarating sonic voyage, singer-songwriter Raisa intertwined contemporary pop and soul elements to forge a distinctive sound, bringing an extra dose of meaning to the collection that exists to showcase personal style and empower individuality.

Taking the audience in the jam-packed atrium on an exhilarating
sonic voyage, singer-songwriter Raisa intertwined contemporary
pop and soul elements to forge a distinctive sound, bringing an
extra dose of meaning to the collection that exists to showcase
personal style and empower individuality.

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What makes the event a world to step into, in addition to the intersecting environment that features an array of domineering works, is the notion that collection empowers individuality, serving as a blueprint for modern aesthetics that is both meaningful and unique, championing individual styles as pieces take their ultimate form in harmony with the wearer.

What makes the event a world to step into, in addition to the
intersecting environment that features an array of domineering
works, is the notion that collection empowers individuality,
serving as a blueprint for modern aesthetics that is both
meaningful and unique, championing individual styles as pieces
take their ultimate form in harmony with the wearer.

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PD

See Other Events

See Other Events

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