Behind The Curtain
PEDRO Partners with LASALLE College of the Arts
At PEDRO, we believe in being the voice for the new generation. This season, PEDRO partners with Diploma in Creative Direction for Fashion from LASALLE College of the Arts to create special creative content for new signature sneaker, EOS.
BY JINGYI GOH, 2 MARCH 2022
BY JINGYI GOH, 2 MARCH 2022
PEDRO partners with LASALLE College of the Arts in an initiative to support and nurture the next generation of fashion
creatives in Singapore. Working specially with the final year students from the Diploma in Creative Direction for Fashion,
students from that level created exciting creative concepts that tell the story of EOS Sneaker from the eyes of a Gen Z.
This is the first-ever partnership between PEDRO and LASALLE College of the Arts, aspiring to engage the next
generation of creatives and empowering them to showcase their talents. This collaboration serves as a platform for
LASALLE School of Fashion students to develop their creative skill sets and for them to gain real-life experience
working with a fashion company.
A total of 12 groups participated, however the concept from winning team consisting of Joseph Poh Shou Heng,
Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei, proved to be the strongest. Dynamic, modern and sophisticated,
the students successfully answered a brief with a viable concept that not only told a captivating story but that also
captured the brand DNA.
As a prize, the team received SGD 1,000 and the chance to realise their concept into actual visual,
digital assets by working closely with PEDRO’s creative team.
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