PEDRO Opens at Grand Indonesia

PEDRO OPENS
AT GRAND INDONESIA

Grand Indonesia, one of Jakarta’s most prominent
retail landmarks, draws both domestic shoppers and
international visitors to its expansive corridors. As
PEDRO’s latest store opens in this iconic mall, it
stakes its claim through thoughtful design, material
richness, and spatial clarity.

The store presents the brand’s complete
offering: footwear, bags, and leather goods.
Conceived not simply as a point of sale, but as a
platform for discovery, PEDRO distinguishes itself
through a combination of spatial clarity, material
richness, and a carefully curated palette.

Materiality defines the experience from the
moment one enters. White wood with a
black patina appears in accents throughout,
introducing a new nuance to the brand’s
design language. Stainless steel adds an
industrial counterpoint to textured plaster
walls and stone coatings, while circular lines
and continuous forms are threaded
throughout the layout, echoing ideas of
renewal, reflection, and continuity.

Spatial strategy extends to the way products
are showcased. A dedicated shoe area
orbits communal seating, providing a
reflective space for visitors or a quiet
moment to try on footwear. Accessories are
framed by their surroundings to allow form
and detail to emerge clearly. All these serve
the dual purpose of delighting the shopper
while reinforcing brand identity.

Each visit is an invitation to explore, pause,
and discover the brand anew. PEDRO Grand
Indonesia embodies a vision for products
and spaces that exist in tandem with the
wearer, a place where the mind is free to
wander and where retail becomes an
immersive, design-led encounter.

Grand Indonesia

Jl. M.H. Thamrin No.1, RT.1/RW.5, Kb. Melati,
Kecamatan Tanah Abang, Kota Jakarta Pusat,
Daerah Khusus Ibukota Jakarta 10230

WEST MALL, LEVEL 1 #05

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