Campaign


SUMMER SELECTIONS
CAMPAIGN COMMENTARIES
CAMPAIGN — 2022 — SINGAPORE
Look forward to a vibrant season with new and exciting fashion essentials from PEDRO.
A laid-back, resort-ready yet chic collection to elevate fun and joyful ensembles.
Have an insider’s look at our gallery of film photographs highlighting the Summer 2022 Selections.
Look forward to a vibrant season with new and exciting fashion essentials from PEDRO.
A laid-back, resort-ready yet chic collection to elevate fun and joyful ensembles.
Have an insider’s look at our gallery of film photographs highlighting the Summer 2022 Selections.
TEXT AND PHOTOGRAPHS BY LIVIA TASLIM, 2 MAY 2022
TEXT AND PHOTOGRAPHS BY LIVIA TASLIM,
2 MAY 2022
LACE-UP SNEAKERS
Cop these pairs of Lace-up Sneakers to elevate your casual summer lovin ensemble. Made with a variety of fabrics, its comfortable make will have you wearing them for days while its understated design makes it effortless to style with virtually anything.
LACE-UP SNEAKERS
Cop these pairs of Lace-up Sneakers to elevate your casual summer lovin ensemble. Made with a variety of fabrics, its comfortable make will have you wearing them for days while its understated design makes it effortless to style with virtually anything.
LACE-UP SNEAKERS
Cop these pairs of Lace-up Sneakers to elevate your casual summer lovin ensemble. Made with a variety of fabrics, its comfortable make will have you wearing them for days while its understated design makes it effortless to style with virtually anything.
MESSENGER BAG

RAFFIA BACKSTRAP SANDALS
Simple, sophisticated yet fitting for the season, makes this range of Raffia Sandals a must-have. Available in black and camel, this handsome number features a sleek silhouette with grand detailing of raffia on the straps, that goes perfectly with any stylish get-up.
RAFFIA BACKSTRAP SANDALS
Simple, sophisticated yet fitting for the season, makes this range of Raffia Sandals a must-have. Available in black and camel, this handsome number features a sleek silhouette with grand detailing of raffia on the straps, that goes perfectly with any stylish get-up.
RIATA HOBO BAG
The Riata Hobo Bag is the bag to covet this season. Other than having a trendy silhouette that makes it effortless to style with, it features a stunning rope-inspired design with mesh detailing that is bound to stir conversation. Made with a detachable and adjustable single handle strap, it is also can be carried in multiple ways.
The Riata Hobo Bag is the bag to covet this season. Other than having a trendy silhouette that makes it effortless to style with, it features a stunning rope-inspired design with mesh detailing that is bound to stir conversation. Made with a detachable and adjustable single handle strap, it is also can be carried in multiple ways.
RIATA HOBO BAG
The Riata Hobo Bag is the bag to covet this season. Other than having a trendy silhouette that makes it effortless to style with, it features a stunning rope-inspired design with mesh detailing that is bound to stir conversation. Made with a detachable and adjustable single handle strap, it is also can be carried in multiple ways.
JUNO KNITTED MULE
Get the Juno Knitted Mule for your upcoming seaside vacation. Flirty and fun, this uniquely designed mule in knitted fabric features a playful ankle tie strap with a clever architectural heel; that can effortlessly elevate any summer get up.
JUNO KNITTED MULE
Get the Juno Knitted Mule for your upcoming seaside vacation. Flirty and fun, this uniquely designed mule in knitted fabric features a playful ankle tie strap with a clever architectural heel; that can effortlessly elevate any summer get up.
JUNO KNITTED MULE
Get the Juno Knitted Mule for your upcoming seaside vacation. Flirty and fun, this uniquely designed mule in knitted fabric features a playful ankle tie strap with a clever architectural heel; that can effortlessly elevate any summer get up.
TAMPA BUCKET BAG
Make a fashionable statement every time you tote the Mini Tampa Bucket Bag. Perfect for both daytime affairs as well as glamorous soirees with its petite tubular design, this is one unique piece that will add pizazz to any outfit that it is paired with.
TAMPA BUCKET BAG
Make a fashionable statement every time you tote the Mini Tampa Bucket Bag. Perfect for both daytime affairs as well as glamorous soirees with its petite tubular design, this is one unique piece that will add pizazz to any outfit that it is paired with.
TAMPA BUCKET BAG
Make a fashionable statement every time you tote the Mini Tampa Bucket Bag. Perfect for both daytime affairs as well as glamorous soirees with its petite tubular design, this is one unique piece that will add pizazz to any outfit that it is paired with.
PINTO MINI SHOULDER BAG
The Pinto Mini Shoulder Bag with adjustable and detachable strap is the ideal bag for both dress-up and dress-down situations. Deliberately made petite with subtle embellishment as seen with its quietly elegant gold hardware, it was meant to update and elevate your personal style without taking too much attention away.
PINTO MINI SHOULDER BAG
The Pinto Mini Shoulder Bag with adjustable and detachable strap is the ideal bag for both dress-up and dress-down situations. Deliberately made petite with subtle embellishment as seen with its quietly elegant gold hardware, it was meant to update and elevate your personal style without taking too much attention away.
PINTO MINI SHOULDER BAG
The Pinto Mini Shoulder Bag with adjustable and detachable strap is the ideal bag for both dress-up and dress-down situations. Deliberately made petite with subtle embellishment as seen with its quietly elegant gold hardware, it was meant to update and elevate your personal style without taking too much attention away.
PINTO MINI SHOULDER BAG
The Pinto Mini Shoulder Bag with adjustable and detachable strap is the ideal bag for both dress-up and dress-down situations. Deliberately made petite with subtle embellishment as seen with its quietly elegant gold hardware, it was meant to update and elevate your personal style without taking too much attention away.
LIMA SANDALS
A must-have this season is the simple yet stunning Lima Sandals. Looking absolutely regal, it sports a luxurious sculpted heel in gold while the ankle strap adds a touch of fun, making it the ideal footwear to pair with any summer outfits effortlessly.
A must-have this season is the simple yet stunning Lima Sandals. Looking absolutely regal, it sports a luxurious sculpted heel in gold while the ankle strap adds a touch of fun, making it the ideal footwear to pair with any summer outfits effortlessly.
LIMA SANDALS
A must-have this season is the simple yet stunning Lima Sandals. Looking absolutely regal, it sports a luxurious sculpted heel in gold while the ankle strap adds a touch of fun, making it the ideal footwear to pair with any summer outfits effortlessly.
CAMPAIGN COMMENTARIES
Visual commentaries by Livia Taslim
may 2022
BEHIND-THE-SCENES






























TALENTS @MISCMANAGMENT Lucas @lucasongg Serena @serenajane_
CREATIVE DIRECTOR/PRODUCER/DIRECTOR Joseph Poh @that_phesoj
ASSOCIATE PRODUCER Zuaipy Santiago @zuzufsantiago
ART DIRECTOR Aaron Ong @_calmshot
STYLIST Faked Candid @fakedcandid
STYLIST ASSISTANT Valerie Low @valerieeeelow
FILM PRODUCTIONS Pretty Much Films @prettymuchfilms
VIDEO GAFFER Jun Ming @junmingteo
VIDEO GRIP Wind @windzh
PHOTOGRAPHY 2400-Red Studio @2400red
MAKE-UP ARTIST Zayne @aurazaynemakeup
HAIR Gordon @mrgordonlow @ampersand.salon.sg
SET DESIGNER Mayle @maylekor_cl Han @outof.stalk
PERSONAL ASSISTANT Xin Yun @xinificant
STUDIO Squareworks @f.otosg
CAMPAIGN COMMENTARIES/BTS PHOTOGRAPHER Livia Taslim @subtly.manic
CAMPAIGN COMMENTARIES CREATIVE DIRECTOR Mahdhir @mdir
CAMPAIGN COMMENTARIES ART DIRECTOR Saifuddin @msfneue
TALENTS @MISCMANAGMENT
Lucas @lucasongg Serena @serenajane_
CREATIVE DIRECTOR/PRODUCER/DIRECTOR
Joseph Poh @that_phesoj
ASSOCIATE PRODUCER
Zuaipy Santiago @zuzufsantiago
ART DIRECTOR Aaron Ong @_calmshot
STYLIST Faked Candid @fakedcandid
STYLIST ASSISTANT Valerie Low @valerieeeelow
FILM PRODUCTIONS
Pretty Much Films @prettymuchfilms
VIDEO GAFFER Jun Ming @junmingteo
VIDEO GRIP Wind @windzh
PHOTOGRAPHY 2400-Red Studio @2400red
MAKE-UP ARTIST Zayne @aurazaynemakeup
HAIR Gordon @mrgordonlow @ampersand.salon.sg
SET DESIGNER Mayle @maylekor_cl Han @outof.stalk
PERSONAL ASSISTANT Xin Yun @xinificant
STUDIO Squareworks @f.otosg
CAMPAIGN COMMENTARIES/BTS PHOTOGRAPHER
Livia Taslim @subtly.manic
CAMPAIGN COMMENTARIES CREATIVE DIRECTOR
Mahdhir @mdir
CAMPAIGN COMMENTARIES ART DIRECTOR
Saifuddin @msfneue
Read Further
EDITORIAL
Summer Soiree
On 18 June 2022, PEDRO played host to influencers and guests at its flagship store in T-One Mall, Phnom Penh, Cambodia. Attended by the who’s who in fashion, guests were treated to a Summer Styling workshop that featured key collection products such as pieces from Summer Selections, Summer ICON range and the Signature Rift Bag. Read more below.
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Quick Kicks
Cop these Quick Kicks now – a new EFFORTLESS ESSENTIALS from PEDRO. A must-have this season, this number is a harmonious juxtaposition of trendy sneaker elements that have been cleverly manifested into a cohesive, sophisticated footwear.
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Soft Touch
Take flight in these comfort-driven and fuss free, plush, quilted effortless essentials. Suitably stylish as well, these lightweight-inspired designs combines comfort with runway fashion sensibilities. Comfortable to touch, effortless when worn, covet one of these dynamic pieces now.
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The Unisex Collection
Effortless Essentials that is truly meant for everyone. Like this range of summer perfect pouches and sling bags, we have created designs that can effortlessly fit any style, regardless masculine or feminine. The versatility game is definitely strong in this range, so you can covet them, no matter what your personal style is.
Read MoreEDITORIAL
Wander's Summit
A combination of summer adventure and sheer sophistication that is truly meant for the woman on the go.
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The Rift Bag
Inspired by the nature’s majestic landscape and peaks, the Rift Bag has a classic baguette shape for everyday use. Featuring the orange colour Rift bag as the hero piece, this genuine leather bag also comes in this season’s trendiest shades of mint, classic black, and white.
Read MoreEDITORIAL
The Zenith Bag
The pinnacle of style is here. Presenting the Zenith Bag – the sophisticated, fashion essential that epitomizes feminine grace in a bag. Featuring a unique silhouette that is marked by an inverted triangle, the Zenith Bag was called so as a nod of strength and success.
Read MoreEDITORIAL
PEDRO Icon: An Iconic Moment
This summer, PEDRO celebrates icons in the arts and entertainment industry by inviting Shye-Anne Brown and Alexander Yue to be the face of the PEDRO Icon Summer 2022 Collection. Themed ‘An Iconic Moment’, this campaign aims to highlight the definitive moment where one decides to break free from the mould and truly embrace their individuality.
Read MoreEDITORIAL
The Palm Series
Welcome a new sense of style this summer with the latest ‘Palm Series’ that is glamourous and fun. Inspired by palm leaves, a conspicuous symbol of summer, this series is made for your luxurious summer getaways. Discover this collection of fashion essentials that will elevate your casual summer look.
Read MoreEDITORIAL
The Riata Bag
Flirty, fun yet sophisticated, the Riata Bag is a must-have fashion essential this summer for every style-conscious lady. The ideal accessory to pack for a summer sojourn, the Riata tantalizes with a unique rope design that has been beautifully juxtaposed with a mesh detail for that peek-a-boo effect.
Read MoreEDITORIAL
Summer Retreat
This fresh range of sandals and sling bags for men offers a touch of class and sophistication to the wearer this summer. Make these pairing the fashionable essentials you will need this season.
Read MoreCAMPAIGN
Campaign Commentaries
Look forward to a vibrant season with new and exciting fashion essentials from PEDRO. A laid-back, resort-ready yet chic collection to elevate fun and joyful ensembles. Have an insider’s look at our gallery of film photographs highlighting the Summer 2022 Selections.
Read MoreEDITORIAL
Summer Selections
This season, PEDRO launches the Summer 2022 campaign that features vibrant effortless essentials that will arm the modern men and women with a new style confidence.
Read MoreEDITORIAL
Effortlessly Denim
Raw, simple and uncomplicated, ‘Effortlessly Denim’ highlights the understated fabric that has become an iconic staple in everyone’s wardrobe. Discover the essential denim collection to elevate your style this summer effortlessly.
Read MoreEDITORIAL
The Taylor Bag
Powering style confidence with PEDROSTUDIO, the new TAYLOR bag is created for the discerning woman who deserves the best. An effortless style essential that is luxurious and sophisticated, this bag is designed for the discerning, empowered woman who knows what she wants.
Read MoreEDITORIAL
A Blue Summer
Featuring a series of products in blue, ‘A Blue Summer’ is inspired by the flow of life in summer. This collection encapsulates the essence of summer with blue and yellow hues that eludes the idea of a comforting sunset in a warm summer. Discover this collection for a tasteful casual summer look.
Read MoreEDITORIAL
Women Can Do It Too
This International Women’s Day, PEDRO spotlights five aspiring women from various industries to celebrate their honorable achievements and share their stories to inspire and empower many more. Dressed in multiple shades of pink, the ladies redefined the soft and delicate assumed colour with a touch of their vivid character and shined with confidence, elegant yet powerful.
Read MoreSTYLING
Step Into Spring
Spring is upon us. What better way to carry on your trans-seasonal wardrobe than with some fashion forward accessories in this season’s must have colors. Get updated with styling tips from the latest runway approved colors.
Read MoreEDITORIAL
Pushing Boundaries
A special collaboration between LASALLE College of the Arts and PEDRO, has final year students from the Diploma in Creative Direction for Fashion - Joseph Poh, Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei, producing a set of dynamic visual assets that relooks at the EOS campaign from a different perspective.
Read MoreEDITORIAL
LASALLE Partnership
At PEDRO, we believe in being the voice for the new generation. This season, PEDRO partners with Diploma in Creative Direction for Fashion from LASALLE College of the Arts to create special creative content for new signature sneaker, EOS.
Read MoreEDITORIAL
PEDRO Studio
PEDROSTUDIO is a collection that sits differently from the main PEDRO women line, where special emphasis and attention is placed on its details and design.
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EOS SERIES SPRING 2022
Drawing inspiration from the Greek Goddess of Dawn, a representation of new beginnings and a symbol of optimism, PEDRO unveils our brand new 2022 signature sneakers, The EOS Series. The latest addition to PEDRO’s Signature Sneakers line is a depiction of effortless with a twist. This series is a dialogue around the hope and optimism of our ever-changing environments, embodying our energized spirits and boldness to seize the day and take on any challenge effortlessly.
Read MoreTÊTE-À-TÊTE
Couple Goals
PEDRO catches up with Nic Liew and Douglas Tan, models and real-life couple, who fronted PEDRO Valentine’s Day Capsule Campaign. Read on to find out more about how their love blooms, on and off set.
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Manoeuvre To Live Anew
This Spring, PEDRO further embraces the joy in accessorizing with our Spring 2022 collection showcasing key current highlights for PEDRO Women and PEDRO Men. Entitled Manoeuvre to Live Anew, this campaign is an abstract exploration of renewed hope. Discover the essential fashion accoutrements to elevate your style, effortlessly.
Read MoreEDITORIAL
Love Blooms
This February, PEDRO celebrates Valentine’s Day with our Love Blooms capsule that interprets subtle modern romance and the preservation of love. Spend this V-Day with your loved ones in style with the latest Love Blooms capsule from PEDRO, designed for the modern and effortless women and men. The unisex appeal in this collection is what makes it outstanding and can be easily styled into any outfit, making it an ideal gift of love for any important being, proving that love is indeed unconditional.
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Stripes And Blooms
PEDRO collaborates with Shanghai-based illustrator Jude Chan this Lunar New Year on an extra special product that is exclusively available in China. Read on to discover more.
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The Art of Prosperity
This Lunar New Year, PEDRO adds a dose of style and sophistication to its special Year of Tigervcapsule collection. A juxtaposition of modern trend sensibilities with traditional artistic values, this collection pays homage to the majestic Tiger with pieces for men and women. Discover below, Effortless Essentials to complement your celebratory looks this spring.
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PEDRO Studio
When it comes to looking great, we mean business. Start your year right while maintaining that luminous glow with these timeless yet updated leather fashion essentials. Scroll down to uncover the right key accessories to elevate your power look.
Read MoreINTERVIEW
Style Savant
Meet Echeru, PEDRO Singapore’s first style advisor and your personal fashion steward to getting you look effortlessly stylish.
Read MoreSTYLING
Why Is Fashion Label PEDRO So Worth Getting?
PEDRO is an effortless fashion essential brand, focusing on exclusive designs. No more suffering from outfit clashes!
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Gentle Flows
An ode to the Earth, the rePEDRO Winter 22 Collection takes a soft yet impactful approach with its eco-conscious make and design. Made not only for the style-conscious, but for those who are looking for fashionable essentials that were concepted with a difference as well. Discover more below.
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'Tis The Season
Ready to party? This festive season we are putting on our dancing shoes and celebrating with our loved ones for a Holiday to remember. Add a little sparkle (figuratively and literally!) and jazz up your look, however small or big the party. We hope you find these little gems to add a touch of sparkle for your warm and intimate moments full of surprises, joy and laughter.
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Razzle Dazzle
This festive season, party in style with all that PEDRO has to offer. Whether it is an intimate dressy night in to usher in the festivities or a sophisticated daytime celebration with family and friends, there is definitely something for everyone. This festive season, regardless the crowd size, you have every right to party while looking fabulous with our newest range of shoes and bags. Glamorous and glittery, dressing up just got way more effortless.
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The Tectonic Series
Inspired by topography landscaping, a study on shapes and features of land surfaces, we infuse the contour and layering lines that forms the essence of the outsole. The PEDRO TECTONIC series returns and is a conversation around architectural design and our ever-changing environment, that shifted our design perspective.
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Small Gifts, Big Thoughts
It is never too early to start shopping for loved ones. From glamorous hedonists to fashion-forward homebodies, or even those with an acquired style, we have the ideal accessory gift for your favorite person.
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Style Tri-Factor
Choann, Kaigin and Dingwei - three dynamic individuals who PEDRO had the privilege to work with in our latest FW21 – Change is to Evolve. Read on to learn about what makes them live a little more.
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An Eye for Details
We caught up with Li Jing, the designer with punctilious charms and the one who gave PEDRO, the indelible brand symbol in PEDRO Icon Collections.
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Familiar Spaces, Scattered Sentiments
A first for him venturing away from collage and image making. This is the first photo series by local artist Dylan Chan in collaboration with PEDRO, showcasing their new winter products.
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