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An Ode to Earth
An ode to nature, the campaign serves as an apt reminder of Mother Earth’s natural beauty and the bounty it provides
from which inspiring pieces are manifested. With recycled cotton and polyester making up more than fifty percent of
the line to supplement other materials like canvas, the concepts of reconstruction and reprocessing are intertwined in
the collection as the old defines the new.
An ode to nature, the campaign serves as an apt reminder of Mother Earth’s natural beauty and the bounty it provides
from which inspiring pieces are manifested. With recycled cotton and polyester making up more than fifty percent of
the line to supplement other materials like canvas, the concepts of reconstruction and reprocessing are intertwined in
the collection as the old defines the new.
To reinforce the message of this committed universe, photographer Min Hyun-Woo sees through the eye of
appreciation and surrender, capturing the collection in a natural environment while touching on the mutable beauty of
life. Seamlessly weaving signature pieces throughout nostalgic landscapes, organic elements are embedded in the
overall aesthetic, reconnecting us with nature in all its splendour.
To reinforce the message of this committed universe, photographer Min Hyun-Woo sees through the eye of
appreciation and surrender, capturing the collection in a natural environment while touching on the mutable beauty of life. Seamlessly weaving signature pieces throughout nostalgic landscapes, organic elements are embedded in the
overall aesthetic, reconnecting us with nature in all its splendour.
SHOP THE COLLECTION
SHOP THE COLLECTION
A symbol of our dedication to creating more responsibly.
SHOP WOMEN'S NEW ARRIVALS >
SHOP MEN'S NEW ARRIVALS > Published on 21 April 2023
SHOP WOMEN'S NEW ARRIVALS >
SHOP MEN'S NEW ARRIVALS >
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