The Art of Living
The Art of Perspective: A Season That Remembers
Hover to see the mood unfold
No one is really ever ready for Fall.
And certainly not the people (us) who begin this season every year with the same unfounded certainty:
time will be different.
And yet here it is again.
The sky bruises just a little earlier.
The light thins.
A new kind of quiet creeps in around the edges of everything.
“Developing an
awareness of how the sun rises
and the
seasons change
was one trigger for humankind’s acquiring of consciousness,”
photographer and architect Hiroshi Sugimoto once said.
A beautiful thought.
That we didn’t always know time was passing, we had to learn it. And now that we do, we cling to the seasons like they’re mile markers on a road we don’t remember getting on.
Fall, in particular, reminds us that we’re no longer who we were in summer. Routines have shifted and anxieties have changed outfits. And maybe we’ve gotten just a bit better at being in the world.
Not more productive, just more
in tune with our inner selves.
Not because we’re returning to anything, but because
we’re becoming something else entirely.
Again.
No pivot. No grand narrative. Just a slow reorientation.
And so, like Sugimoto’s imagined future, where even ruins know how to frame the horizon line, we too adjust to the passing. Not clinging to permanence, but participating in its slow, elegant redoing.
The Fall 2025 collection is shaped by this very idea.
A response to shifting routines,
evolving intentions, and the clarity that arrives when the world begins to turn inward.
Let the season move you.
Explore the Fall collection:
Pedro
No one is really ever ready for Fall. And certainly not the people (us) who begin this season every year with the same unfounded certainty: this time will be different.
And yet here it is again. The sky bruises just a little earlier. The light thins. A new kind of quiet creeps in around the edges of everything.
“Developing an awareness of how the sun rises and the seasons change was one trigger for humankind’s acquiring of consciousness,” photographer and architect Hiroshi Sugimoto once said. A beautiful thought. That we didn’t always know time was passing, we had to learn it. And now that we do, we cling to the seasons like they’re mile markers on a road we don’t remember getting on.
Fall, in particular, reminds us that we’re no longer who we were in summer. Routines have shifted and anxieties have changed outfits. And maybe we’ve gotten just a bit better at being in the world. Not more productive, just more in tune with our inner selves. Not because we’re returning to anything, but because we’re becoming something else entirely. Again.
No pivot. No grand narrative.Just a slow reorientation.
And so, like Sugimoto’s imagined future, where even ruins know how to frame the horizon line, we too adjust to the passing. Not clinging to permanence, but participating in its slow, elegant redoing.
The Fall 2025 collection is shaped by this very idea. A response to shifting routines, evolving intentions, and the clarity that arrives when the world begins to turn inward.
Let the season move you.
Explore the Fall collection:
Pedro
We begin with the script: a distilled map of mood, intent, and story.
We begin with the script: a distilled map of mood,
intent, and story.
Breaking down Hiroshi Sugimoto’s Photography style
Breaking down Hiroshi Sugimoto’s Photography style
Style is broken down, element by element: contrast, texture, composition, tone.
These fragments serve as the building blocks for the prompts that speak to AI, guiding it
to render something more than an image.
Style is broken down, element by element: contrast, texture, composition, tone. These fragments serve as the building blocks for the prompts that speak to AI, guiding it to render something more than an image.
A translation of thought, a visualization of intent.
A translation of thought, a visualization of intent.
Here, AI becomes a collaborator, a conduit through which our vision is amplified, reinterpreted, and realized.
Here, AI becomes a collaborator, a conduit through which our vision is amplified, reinterpreted, and realized.
Pedro
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