The Art of Places: Seoul​

This interplay forms a visual narrative that is uniquely Seoul—where the Old-World charm of hanok villages form an interesting parallel to the sleek skyscrapers of Gangnam, and where palaces coexist with neon-lit streetscapes, revealing a city that is at once timeless and ahead of its time, its aesthetic is a masterful interplay of the old and new.

Beyond the exteriors, it is the people that gives the city its characteristic vibe. The lifeblood of this dynamic atmosphere, the residents embody a sense of style that is both effortless and avant-garde. From the bustling markets of Myeongdong to the chic boutiques of Garosu-gil, the fashion here is as diverse as the city itself. Ground zero for the latest trends and prime incubator for Asian trends, the streets are a runway where different intentions and passions melt into a singular, collective rhythm, giving the city a uniquely distinctive form. This dynamic urban rhythm and diverse fashion pulse inspire PEDRO’s designs, reflecting a vision both rooted in heritage and forward-thinking.

In constant motion, Seoul reflects shifting moods as different demographics infuse their own energy into the cityscape. Mornings find Yeouido salarymen embracing a polished, modern aesthetic, while throughout the day, streetwear enthusiasts in Itaewon showcase the latest trends. As night falls, artistic souls emerge from the creative enclaves of Insadong and Samcheong-dong, expressing their individuality through eclectic, bohemian fashion. And when signs of life return in the early morning, the city rises with it and the contact between land and inhabitant is renewed again.