4th December 2009, SINGAPORE – Pedro celebrates the unveiling of yet another new store in 313@Somerset, bringing the total number of stores to nine island-wide. Pedro's expansion comes hot on the heels of its recent store opening in mid November at Plaza Singapura, providing discerning stylemeisters another destination to satisfy their sartorial aspirations. 313@Somerset looks set to be the next sought-after shopping mall on Orchard Road as it completes the premiere shopping strip's overhaul, putting it on the map alongside other lauded avenues of style.


Housing the full range of Pedro Man and Woman collections, as well as the complementing men's accessories lines, the boutique of 161 square meters shares the same concept as its predecessors in understated refinement. Patrons drawn to the covetable delights in the display window will discover the characteristic interior design reflecting the brand's commitment to being at the forefront of trends in employing quality materials, contemporary style and modern luxury in the store.


Glamorous heels and uptown shoes sit atop gleaming glass shelves which line the walls decorated in luxe textured wallpaper, accented by wood-grain fixtures and dark glass panels; while well-crafted belts and supple ties find their place in a floor to ceiling island display. Lit by the now de rigueur exquisite crystal drop chandeliers which lend a decidedly decadent atmosphere, everything comes together seamlessly to give the boutique a perfectly assembled effect, enhancing the shopping pleasure, and appealing to a multi-faceted clientele.


Step out in style this holiday season with Pedro at 313@Somerset #02-25/26/27, where indulgence intensifies amidst the festive cheer.