25 MAY 2010, HO CHI MINH CITY, VIETNAM – Pedro is pleased to announce the brand's arrival in Vietnam, Ho Chi Minh City, with the unveiling of its first store at Vincom Center. This latest shopping destination in the city's burgeoning retail scene looks set to satisfy its insatiable pursuit for fashion with international appeal. The style cognoscenti will delight appreciably at the advent of footwear and accessories acutely attuned to the hottest trends, crafted with an emphasis on channeling standout styles in effortless perfection.

To celebrate the brand's launch, Ho Chi Minh City's fashion set and media were invited to a nautical themed soiree at the store where the Riviera splendor of Pedro's Spring Summer 2010 collection was manifested in a showpiece replica of the luxury yacht featured prominently in the season's campaign. Vietnam's top models completed the glamour-drenched event as they strutted amidst the crowd, and posed on the yacht in Pedro's indisputably stylish footwear and accessories. The yacht replica proved to be a hit with guests eager for their turn to have pictures taken on it as photographers snapped away. With champagne flutes in hand and delectable canapés served, guests took in the luxurious atmosphere of the store offering a high-fashion retail experience; complemented only by the display of merchandise in a surfeit of standout designs.

Pedro in Vincom Center will house the full range of the men's and women's collections, along with the men's accessories collection. As with every Pedro store, its design communicates the brand's commitment to being at the forefront of trends in channeling quality materials and infinite style coupled with unsurpassed craftsmanship in attainable fashion aspirations. The characteristic store concept translates here in glossy dark glass panels alongside glass shelves framed by chrome-hued fixtures, set against grey textured wallpaper to wrap up the look. Posh accents are imparted by the smooth black leather ottomans and crystal drop chandeliers which anchor the indulgent sophistication of the store.