PEDRO x Lovage: Hybrix Crossover
PEDRO x Lovage:
PEDRO NEWS PEDRO x Lovage: Hybrix Crossover
In the heart of Singapore, creativity and imagination took center stage at the PEDRO x Lovage: Hybrix Crossover event. Gathered for an intimate one-of-a-kind workshop, influencers and tastemakers indulged in the art of personalizing the coveted Hybrix sneakers, contributing artworks as graphics in their characteristic style.
Creating an immersive space within, PEDRO HQ served as the event area, guiding the audience on a spatial journey as a retreat and a source of inspiration. Artfully wrapped and draped furniture evoked the ambiance of an avant-garde art studio, with the setting further enriched by an array of tools and paints, inviting creative minds to collaborate and gain fresh perspectives.
A fusion of art and fashion, the event was hosted by local artist and illustrator Tiffany Lovage, who facilitated an intimate experience for guests to ignite their latent creative instincts.
The atmosphere was charged with excitement as they projected their creativity onto the canvas of the Hybrix sneakers, experimenting with lines and colors. The result? Truly unique pairs that bore the stamp of each individual’s distinctive style.
The event not only offered influencers and KOLs a platform to explore their artistic talents but also emphasized the brand’s dedication to supporting the local creative community. The blend of fashion, art, and influencer culture resulted in a powerful and visually captivating narrative that extended beyond physical confines and spilled over social media platforms, where attendees shared their artistic journey and creations with their followers.
Showcasing the brand’s dedication to pushing limits and nurturing artistry, the PEDRO x Lovage: Hybrix Crossover event crafted an unforgettable experience that seamlessly merged fashion and art. A creative escape, it also highlights the significance of embracing creativity and uniqueness in the ever-evolving world of fashion.