Editorial

PEDRO ICON: AN ICONIC MOMENT

This summer, PEDRO celebrates icons in the arts and entertainment industry by inviting Shye-Anne Brown and Alexander Yue to be the face of the PEDRO Icon Summer 2022 Collection. Themed ‘An Iconic Moment’, this campaign aims to highlight the definitive moment where one decides to break free from the mould and truly embrace their individuality.

BY SHERMAINE LIM, 30 MAY 2022

BY SHERMAINE LIM, 30 MAY 2022

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ABOUT SHYE

Shye-Anne Brown, more commonly known as Shye, is a Singaporean singer and producer who began her journey in the music industry at the tender age of 16. With her passion and talent for music, Shye has produced song tracks and albums that were inspired by her life experiences and journey of self-discovery, making a name in the Singapore and international music scene.

WOMEN’S COLLECTION

The women’s collection highlights a classic sneaker and a pair of sophisticated sandals which can be paired with the collection’s leather shoulder bag, which is made available in a mini size as well, for a stylish and confident get up.

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SHOP THE SERIES PEDRO ICON

ABOUT ALEXANDER

Alexander Yue is a television host, actor and model. His acting, music and improvisation skills, coupled with his linguistic versatility have opened countless doors that have allowed him to succeed in the entertainment industry. In 2019, Alex was nominated as one of the Fantastic Five in Men’s Folio, where he was hailed as an up and coming talent in the entertainment industry. Fueled by his love for acting, Alex has since landed a job as a TV host for Channel News Asia and played roles in several home-grown productions.

MEN’S COLLECTION

Embodying the concept of an effortless laid-back summer look, the men’s collection features a lace-up court sneaker and a sleek pair of slides, which both come in 4 colourways.

SHOP THE SERIES PEDRO ICON
SHOP THE SERIES PEDRO ICON

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