THE JOURNAL THE JOURNAL
EDITORIAL The Riata Bag
Flirty, fun yet sophisticated, the Riata Bag is a must-have fashion essential this summer for every style-conscious lady. The ideal accessory to pack for a summer sojourn, the Riata tantalizes with a unique rope design that has been beautifully juxtaposed with a mesh detail for that peek-a-boo effect. ​

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EDITORIAL

The Palm Series

Welcome a new sense of style this summer with the latest ‘Palm Series’ that is glamourous and fun. Inspired by palm leaves, a conspicuous symbol of summer, this series is made for your luxurious summer getaways. Discover this collection of fashion essentials that will elevate your casual summer look.

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EDITORIAL

Summer Retreat

This fresh range of sandals and sling bags for men offers a touch of class and sophistication to the wearer this summer. Make these pairing the fashionable essentials you will need this season.

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CAMPAIGN

Campaign Commentaries

Look forward to a vibrant season with new and exciting fashion essentials from PEDRO. A laid-back, resort-ready yet chic collection to elevate fun and joyful ensembles. Have an insider’s look at our gallery of film photographs highlighting the Summer 2022 Selections.

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EDITORIAL

Summer Selections

This season, PEDRO launches the Summer 2022 campaign that features vibrant effortless essentials that will arm the modern men and women with a new style confidence.

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EDITORIAL

Effortlessly Denim

Raw, simple and uncomplicated, ‘Effortlessly Denim’ highlights the understated fabric that has become an iconic staple in everyone’s wardrobe. Discover the essential denim collection to elevate your style this summer effortlessly.

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EDITORIAL

The Taylor Bag

Powering style confidence with PEDROSTUDIO, the new TAYLOR bag is created for the discerning woman who deserves the best. An effortless style essential that is luxurious and sophisticated, this bag is designed for the discerning, empowered woman who knows what she wants.

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EDITORIAL

A Blue Summer

Featuring a series of products in blue, ‘A Blue Summer’ is inspired by the flow of life in summer. This collection encapsulates the essence of summer with blue and yellow hues that eludes the idea of a comforting sunset in a warm summer. Discover this collection for a tasteful casual summer look.

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EDITORIAL

Women Can Do It Too

This International Women’s Day, PEDRO spotlights five aspiring women from various industries to celebrate their honorable achievements and share their stories to inspire and empower many more. Dressed in multiple shades of pink, the ladies redefined the soft and delicate assumed colour with a touch of their vivid character and shined with confidence, elegant yet powerful.

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STYLING

Step Into Spring

Spring is upon us. What better way to carry on your trans-seasonal wardrobe than with some fashion forward accessories in this season’s must have colors. Get updated with styling tips from the latest runway approved colors.

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EDITORIAL

Pushing Boundaries

A special collaboration between LASALLE College of the Arts and PEDRO, has final year students from the Diploma in Creative Direction for Fashion - Joseph Poh, Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei, producing a set of dynamic visual assets that relooks at the EOS campaign from a different perspective.

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EDITORIAL

LASALLE Partnership

At PEDRO, we believe in being the voice for the new generation. This season, PEDRO partners with Diploma in Creative Direction for Fashion from LASALLE College of the Arts to create special creative content for new signature sneaker, EOS.

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EDITORIAL

PEDRO Studio

PEDROSTUDIO is a collection that sits differently from the main PEDRO women line, where special emphasis and attention is placed on its details and design.

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EDITORIAL

EOS Series Spring 2022

Drawing inspiration from the Greek Goddess of Dawn, a representation of new beginnings and a symbol of optimism, PEDRO unveils our brand new 2022 signature sneakers, The EOS Series. The latest addition to PEDRO’s Signature Sneakers line is a depiction of effortless with a twist. This series is a dialogue around the hope and optimism of our ever-changing environments, embodying our energized spirits and boldness to seize the day and take on any challenge effortlessly.

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TÊTE-À-TÊTE

Couple Goals

PEDRO catches up with Nic Liew and Douglas Tan, models and real-life couple, who fronted PEDRO Valentine’s Day Capsule Campaign. Read on to find out more about how their love blooms, on and off set.

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CAMPAIGN

Manoeuvre To Live Anew

This Spring, PEDRO further embraces the joy in accessorizing with our Spring 2022 collection showcasing key current highlights for PEDRO Women and PEDRO Men. Entitled Manoeuvre to Live Anew, this campaign is an abstract exploration of renewed hope. Discover the essential fashion accoutrements to elevate your style, effortlessly.

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EDITORIAL

Love Blooms

This February, PEDRO celebrates Valentine’s Day with our Love Blooms capsule that interprets subtle modern romance and the preservation of love. Spend this V-Day with your loved ones in style with the latest Love Blooms capsule from PEDRO, designed for the modern and effortless women and men. The unisex appeal in this collection is what makes it outstanding and can be easily styled into any outfit, making it an ideal gift of love for any important being, proving that love is indeed unconditional.

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EDITORIAL

Stripes And Blooms

PEDRO collaborates with Shanghai-based illustrator Jude Chan this Lunar New Year on an extra special product that is exclusively available in China. Read on to discover more.

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EDITORIAL

The Art of Prosperity

This Lunar New Year, PEDRO adds a dose of style and sophistication to its special Year of Tiger capsule collection. A juxtaposition of modern trend sensibilities with traditional artistic values, this collection pays homage to the majestic Tiger with pieces for men and women. Discover below, Effortless Essentials to complement your celebratory looks this spring.

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EDITORIAL

PEDRO Studio

When it comes to looking great, we mean business. Start your year right while maintaining that luminous glow with these timeless yet updated leather fashion essentials. Scroll down to uncover the right key accessories to elevate your power look.

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INTERVIEW

Style Savant

Meet Echeru, PEDRO Singapore’s first style advisor and your personal fashion steward to getting you look effortlessly stylish.

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STYLING

Why Is Fashion Label PEDRO So Worth Getting?

PEDRO is an effortless fashion essential brand, focusing on exclusive designs. No more suffering from outfit clashes!

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EDITORIAL

Gentle Flows

An ode to the Earth, the rePEDRO Winter 22 Collection takes a soft yet impactful approach with its eco-conscious make and design. Made not only for the style-conscious, but for those who are looking for fashionable essentials that were concepted with a difference as well. Discover more below.

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EDITORIAL

'Tis The Season

Ready to party? This festive season we are putting on our dancing shoes and celebrating with our loved ones for a Holiday to remember. Add a little sparkle (figuratively and literally!) and jazz up your look, however small or big the party. We hope you find these little gems to add a touch of sparkle for your warm and intimate moments full of surprises, joy and laughter.

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EDITORIAL

Razzle Dazzle

This festive season, party in style with all that PEDRO has to offer. ​Whether it is an intimate dressy night into usher in the festivities or a sophisticated daytime celebration with family and friends, there is definitely something for everyone. This festive season, regardless the crowd size, you have every right to party while looking fabulous with our newest range of shoes and bags. Glamorous and glittery, dressing up just got way more effortless.

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EDITORIAL

The Tectonic Series

Inspired by topography landscaping, a study on shapes and features of land surfaces, we infuse the contour and layering lines that forms the essence of the outsole. The PEDRO TECTONIC series returns and is a conversation around architectural design and our ever-changing environment, that shifted our design perspective.

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EDITORIAL

Small Gifts, Big Thoughts

It is never too early to start shopping for loved ones. From glamorous hedonists to fashion-forward homebodies, or even those with an acquired style, we have the ideal accessory gift for your favorite person.

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TÊTE-À-TÊTE

Conversation With Visual Merchandiser Manager Juffri Jeffri

A fashion design graduate from LASALLE College of the Arts, Juffri started off his career with PEDRO seven years ago when the brand launched in Cambodia and FAM got the chance to speak with him on this. Read on to find out more about his journey with the brand well as hear his take on the fashion scene there.

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TÊTE-À-TÊTE

An Eye for Details

We caught up with Li Jing, the  designer with punctilious charms and the one who gave PEDRO, the indelible brand symbol in PEDRO Icon Collections.

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PEDRO NEWS

PEDRO from Singapore to the World

Fashion & Market paid a visit to PEDRO’s archives from the past 15 years and discovered how the brand has responded to both the style evolution and global conversation on where fashion is going. As a Singapore-born label which has expanded across Asia Pacific, the Middle East and the United States, PEDRO is a pertinent case study on how to grow a fast fashion brand from the vantage point of Southeast Asia to the world.

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TÊTE-À-TÊTE

Style Tri-Factor

Choann, Kaigin and Dingwei - three dynamic individuals who PEDRO had the privilege to work with in our latest FW21 – Change is to Evolve. Read on to learn about what makes them live a little more.

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TÊTE-À-TÊTE

Familiar Spaces, Scattered Sentiments

A first for him venturing away from collage and image making. This is the first photo series by local artist Dylan Chan in collaboration with PEDRO, showcasing their new winter products.

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EDITORIAL

Celebrating People, Embracing Individuality

PEDRO speaks with two prolific fashion mave Nicole Wong and Glenn Goh, as they discuss their beliefs, what they are passionate about and what they truly represent.

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CAMPAIGN

Slowing Down

We transition into 2021 from a year of unprecedented change. In between adjusting to our new normal, the past year also gifted us the permission to embrace a slower pace – A pace that gave us a moment to pause. A moment to reset. A moment to appreciate the things we often overlook.

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