PEDRO People

Conversation with Visual Merchandiser Manager Juffri Jeffri

A fashion design graduate from LASALLE College of the Arts, Juffri started off his career with PEDRO seven years ago when the brand launched in Cambodia and FAM got the chance to speak with him on this. Read on to find out more about his journey with the brand well as hear his take on the fashion scene there.

Familiar Spaces, Scattered Sentiments

A first for him venturing away from collage and image making. This is the first photo series by local artist Dylan Chan in collaboration with PEDRO, showcasing their new winter products.

Style Savant

Meet Echeru, PEDRO Singapore’s first style advisor and your personal fashion steward to getting you look effortlessly stylish.

Cheers to brighter days ahead

PEDRO and Yellow Mushmellow team up to release a limited-edition vacuum flask featuring bright colours and positive affirmations to encourage people to take time for themselves - in a bid to raise awareness on mental health and encourage good ol' self-loving.

Cozy Chic World

As boundaries between home and work become increasingly fluid, finding solace in the familiar and cozy becomes paramount. Dialing into the mood of the moment and reflecting the spirit of dressing for comfort, multi-faceted creative Jessica Wu sheds her summer skin and gravitates towards relaxed chic pieces in the PEDRO Winter 2023 collection.