Editorial

PUSHING BOUNDARIES

A special collaboration between LASALLE College of the Arts and PEDRO, has final year students from the Diploma in Creative Direction for Fashion - Joseph Poh, Zuaipy Fariqa Santiago, Wang Shi Wen and Wang Lei, producing a set of dynamic visual assets that relooks at the EOS campaign from a different perspective.

BY JINGYI GOH, 2 MARCH 2022

BY JINGYI GOH, 2 MARCH 2022



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Featuring fresh faces Julia and Merwin, the two rebellious protagonists star in this bold concept that entices the audience with a brand new perspective of what life truly is now by blurring two realities - to be a productive player and the dream to
take the world by storm - literally.

Featuring fresh faces Julia and Merwin, the two rebellious protagonists star in this bold concept that entices the audience with a brand new perspective of what life truly is now by blurring two realities - to be a productive player and the dream to take the world by storm - literally.

PD
PD

Seizing the day is never a choice
between a rock and a hard place
for him. He sees it, he gets it.

From clear blue skies to a sudden
downpour, nothing can stop her
from scaling higher heights.

EOS SPRING 2022 #SEIZETHEDAY

Talent *Merwin & Julie* @aetherule @enouemt @miscmanagement
Creative Director/Producer *Joseph Poh* @that_phesoj
Art Director *Farid* @dirafnalsor
Photographer *Gabe* @g.abetan
Production *PrettyMuchFILMS* @prettymuchfilms
Stylist *Zuaipy* @zuzufsantiago
Stylist Assist *Wang Lei* @nagi_yahagi
Coordinator *Aaron* @_calmshot
Art Dept *Junan* @xiexiejunan
Makeup Artist *Zayne* @aurazaynemakeup
Gaffer *Asyraf* @Chapsse
Lighting Assistant *Danial* @Dwazter

Seizing the day is never a choice
between a rock and a hard place
for him. He sees it, he gets it.

From clear blue skies to a sudden
downpour, nothing can stop her
from scaling higher heights.

EOS SPRING 2022 #SEIZETHEDAY

Talent *Merwin & Julie* @aetherule @enouemt @miscmanagement
Creative Director/Producer *Joseph Poh* @that_phesoj
Art Director *Farid* @dirafnalsor
Photographer *Gabe* @g.abetan
Production *PrettyMuchFILMS* @prettymuchfilms
Stylist *Zuaipy* @zuzufsantiago
Stylist Assist *Wang Lei* @nagi_yahagi
Coordinator *Aaron* @_calmshot
Art Dept *Junan* @xiexiejunan
Makeup Artist *Zayne* @aurazaynemakeup
Gaffer *Asyraf* @Chapsse
Lighting Assistant *Danial* @Dwazter

DREAM TEAM

Out of the 12 groups that took up the challenge, group mates Joseph Poh, Zuaipy Fariqa Santiago (Zuzu), and Wang Lei (Nagi) managed to clinch the winning concept. PEDRO dropped in on their shoot day and stole them for a moment, speaking with them on their experience of making their concept come alive.

Out of the 12 groups that took up the challenge, group mates Joseph Poh, Zuaipy Fariqa Santiago (Zuzu), and Wang Lei (Nagi) managed to clinch the winning concept. PEDRO dropped in on their shoot day and stole them for a moment, speaking with them on their experience of making their concept come alive.

Featuring fresh faces Julia and Merwin, the two rebellious protagonists star in this bold concept that entices the audience with a brand new perspective of what life truly is now by blurring two realities - to be a productive player and the dream to take the world by storm - literally.

Featuring fresh faces Julia and Merwin, the two rebellious protagonists star in this bold concept that entices the audience with a brand new perspective of what life truly is now by blurring two realities - to be a productive player and the dream to take the world by storm - literally.

PD
PD MOBILE

What was the overall experience like?

Zuzu: It was a fun and wholesome experience where I got to take charge and mostly direct. Something that I often do but usually along with many other parts that I still have to do such as photography etc. Definitely a one of a kind experience and something that I am very proud to have been a part of. 

Joseph: It was truly a unique experience with adrenaline rushing through everyday as this is my first time to actually work on a campaign and take lead from pre-production all the way to post. I could say this will be a very memorable experience where I could execute this challenging vision and make it into a reality with my peers.

Nagi: Overall, it is very fulfilling.




What was the overall experience like?

Zuzu: It was a fun and wholesome experience where I got to take charge and mostly direct. Something that I often do but usually along with many other parts that I still have to do such as photography etc. Definitely a one of a kind experience and something that I am very proud to have been a part of. 

Joseph: It was truly a unique experience with adrenaline rushing through everyday as this is my first time to actually work on a campaign and take lead from pre-production all the way to post. I could say this will be a very memorable experience where I could execute this challenging vision and make it into a reality with my peers.

Nagi: Overall, it is very fulfilling.

What was the overall experience like?

Zuzu: It was a fun and wholesome experience where I got to take charge and mostly direct. Something that I often do but usually along with many other parts that I still have to do such as photography etc. Definitely a one of a kind experience and something that I am very proud to have been a part of. 

Joseph: It was truly a unique experience with adrenaline rushing through everyday as this is my first time to actually work on a campaign and take lead from pre-production all the way to post. I could say this will be a very memorable experience where I could execute this challenging vision and make it into a reality with my peers.

Nagi: Overall, it is very fulfilling.

What were some of the challenges you faced?

Zuzu: Sourcing certain items was quite challenging but nonetheless possible. The hardest challenge that kept me anxious was the weather which was very wishy-washy and always everchanging. There are many other challenges but having great teammates to rely on was very important and helpful.

Joseph: I guess putting the whole shoot together and conveying what we wanted to do while at the same time coming up with contingency plans to counter any issue we might face. And lastly giving out roles and responsibilities to each individual properly so they could shine in their own position.



What were some of the challenges you faced?

Zuzu: Sourcing certain items was quite challenging but nonetheless possible. The hardest challenge that kept me anxious was the weather which was very wishy-washy and always everchanging. There are many other challenges but having great teammates to rely on was very important and helpful.

Joseph: I guess putting the whole shoot together and conveying what we wanted to do while at the same time coming up with contingency plans to counter any issue we might face. And lastly giving out roles and responsibilities to each individual properly so they could shine in their own position.

What were some of the challenges you faced?

Zuzu: Sourcing certain items was quite challenging but nonetheless possible. The hardest challenge that kept me anxious was the weather which was very wishy-washy and always everchanging. There are many other challenges but having great teammates to rely on was very important and helpful. 

Joseph: I guess putting the whole shoot together and conveying what we wanted to do while at the same time coming up with contingency plans to counter any issue we might face. And lastly giving out roles and responsibilities to each individual properly so they could shine in their own position.

What did you learn from this experience?

Zuzu: I definitely learnt to minimise and strategise along with the importance of planning and budgeting.

Joseph: The importance of communicating with every single individual and taking their thoughts into consideration as it might change one’s perspective and help elevate the project together.

Nagi: That is actually possible to turn the impossible into a reality.

What did you learn from this experience?

Zuzu: I definitely learnt to minimise and strategise along with the importance of planning and budgeting.

Joseph: The importance of communicating with every single individual and taking their thoughts into consideration as it might change one’s perspective and help elevate the project together.

Nagi: That is actually possible to turn the impossible into a reality.

What did you learn from this experience?

Zuzu: I definitely learnt to minimise and strategise along with the importance of planning and budgeting.

Joseph: The importance of communicating with every single individual and taking their thoughts into consideration as it might change one’s perspective and help elevate the project together.

Nagi: That is actually possible to turn the impossible into a reality.

For more BTS images head on down to our Pinterest page

For more BTS images head on down to our
Pinterest page