PEDRO News

PEDRO ARRIVES AT RAFFLES CITY SINGAPORE

PEDRO made its physical return with its first physical event since the pandemic in style, celebrating its latest store opening at Raffles City Singapore, and marking the date with the introduction of a revamped logo and collection. With constant innovation as the ethos, PEDRO brings a refreshed vision to the medium by conceptualising new projects and cultivating unique artistry within 120 global stores & 44 international shipping destinations . One outlet of the brand’s revitalization is the update of the new logo, to herald the start of an exciting transformative journey.

PEDRO ARRIVES AT RAFFLES CITY SINGAPORE

PEDRO made its physical return with its first physical event since the pandemic in style, celebrating its latest store opening at Raffles City Singapore, and marking the date with the introduction of a revamped logo and collection. With constant innovation as the ethos, PEDRO brings a refreshed vision to the medium by conceptualising new projects and cultivating unique artistry within 120 global stores & 44 international shipping destinations . One outlet of the brand’s revitalization is the update of the new logo, to herald the start of an exciting transformative journey.

Curated with overflowing sense of sophistication and elaborated features embodied in one, the stylized “E” drives the brand’s key message of Effortless Essentials, Empowering Confidence, and it is in this vein that the PEDRO Icon Collection was born.

Curated with overflowing sense of sophistication and elaborated features embodied in one, the stylized “E” drives the brand’s key message of Effortless Essentials, Empowering Confidence, and it is in this vein that the PEDRO Icon Collection was born.

A symbolic representation of the brand on a journey of self-discovery, the collection represents a gestation of ideas and elements that brings out the wearer’s personal style, embracing the differences that make us unique. With Winter 2022 marking one year of progress since the inception of PEDRO Icon, the brand returns with an ensemble characterized by a unique half-and-half application of the ICON as a reflection of reinvention and the colour green to capture the essence of life.

A symbolic representation of the brand on a journey of self-discovery, the collection represents a gestation of ideas and elements that brings out the wearer’s personal style, embracing the differences that make us unique. With Winter 2022 marking one year of progress since the inception of PEDRO Icon, the brand returns with an ensemble characterized by a unique half-and-half application of the ICON as a reflection of reinvention and the colour green to capture the essence of life.



Set in a backdrop of effortless lines and curves that epitomize the brand’s signature aesthetic of utilitarian ease and timeless style, PEDRO showcased the new collection to a crowd of media personalities, fashion insiders and content creators. Style icons in attendance included celebrities Calvert Tay, Zhai Siming, Joel Choo, Yeh Jia Yun, and many more, who took the occasion of the celebration to meet with the creative core of the brand.

Set in a backdrop of effortless lines and curves that epitomize the brand’s signature aesthetic of utilitarian ease and timeless style, PEDRO showcased the new collection to a crowd of media personalities, fashion insiders and content creators. Style icons in attendance included celebrities Calvert Tay, Zhai Siming, Joel Choo, Yeh Jia Yun, and many more, who took the occasion of the celebration to meet with the creative core of the brand.

Sipping on a cocktail menu specially created for the evening while enjoying a DJ set spun by Clement Tan (@clammr), guests let loose and embraced the brand’s revitalization, built on a vibrant sense of self-expression and highlighting the importance of individuality. The portfolio of selected pieces complemented the electric atmosphere, capping off an eventful event with the creative spirit of PEDRO intermingled among good people and good music.

Sipping on a cocktail menu specially created for the evening while enjoying a DJ set spun by Clement Tan (@clammr), guests let loose and embraced the brand’s revitalization, built on a vibrant sense of self-expression and highlighting the importance of individuality. The portfolio of selected pieces complemented the electric atmosphere, capping off an eventful event with the creative spirit of PEDRO intermingled among good people and good music.

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