TÊTE-À-TÊTE

An Eye for Details

We caught up with Li Jing, the  designer with punctilious charms and the one who gave PEDRO, the indelible brand symbol in PEDRO ICON collections. Watch the video and read on to find out more about who she is as she shares the story behind the creation of the brand’s latest style element.

BY JINGYI GOH, 25 OCTOBER 2021

Conversing with Li Jing was like  unlocking a treasure chest as the more we spoke with her, the more we wanted  to find out.  Although she was  shy and  quiet in the beginning, slowly throughout the interview Li Jing unravelled  unexpected charms,  displaying a more  gregarious  attitude. When we asked, what sparked her to come up with this purposeful and sentimental element, her answer was brief yet impactful. It was  the passion to achieve a strong bond,  and  the desire to deeply connect the brand and  its  people together.

Indeed, this brand symbol holds emotional value, one that is deeply rooted in the evolution of the brand and what it ultimately stands for. In addition, it was important for the brand to have its people involved in the fruition of this symbol. So much so, that it ran an internal competition amongst its designers and creatives to see who could create the best representation of this new design element.

Spoiler alert, it was Li Jing who bagged the winning design - a milestone not just for the brand but for the young designer as well. With the initial “P” of PEDRO as the key consideration, the symbol design revolves around PEDRO’s brand values.
Conversing with Li Jing was like  unlocking a treasure chest as the more we spoke with her, the more we wanted  to find out.  Although she was  shy and  quiet in the beginning, slowly throughout the interview Li Jing unravelled  unexpected charms,  displaying a more  gregarious  attitude. When we asked, what sparked her to come up with this purposeful and sentimental element, her answer was brief yet impactful. It was  the passion to achieve a strong bond,  and  the desire to deeply connect the brand and  its  people together.

Indeed, this brand symbol holds emotional value, one that is deeply rooted in the evolution of the brand and what it ultimately stands for. In addition, it was important for the brand to have its people involved in the fruition of this symbol. So much so, that it ran an internal competition amongst its designers and creatives to see who could create the best representation of this new design element.

Spoiler alert, it was Li Jing who bagged the winning design - a milestone not just for the brand but for the young designer as well. With the initial “P” of PEDRO as the key consideration, the symbol design revolves around PEDRO’s brand values.

“ When designing PEDRO ICON, I thought a lot about how this symbol can make us feel a strong sense of connection. Something close to our hearts. ”

“ When designing PEDRO ICON, I thought a lot about how this symbol can make us feel a strong sense of connection. Something close to our hearts. ”

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Equality, Evolution and Infinity - the three keywords Li Jing wanted to convey with the symbol. Sentimental and meticulous, Li Jing captivated us with the detailed considerations and wittiness revealed in her work.

The symmetrical design of the symbol suggests balance, highlighting one of the brand pillars, Equality. The two parallel lines at the  centre  represents the people, constantly evolving in tandem, and along with the ever-changing world.

Finally yet importantly, the spirit of the brand that embraces infinite possibilities is interpreted through the infinity symbol within the icon.  



The Designer – Li Jing

Throughout her time  at PEDRO, Li Jing has her focus  pinned producing on the seasonal women sneakers range amongst the variety of product lines the brand offers, in the last four years.

When asked about which part of the design process she enjoys the most, Li Jing’s answer unveiled the significance of what teamwork and people means to her. She opened up that she takes pleasure in the moments where designers put heads together to share a diverse range of design inspirations and colourful ideas.

Throughout her time  at PEDRO,  Li Jing has her focus pinned producing on the seasonal women sneakers range amongst the variety of product lines the brand offers, in the last four years.

When asked about which part of the design process she enjoys the most, Li Jing’s answer unveiled the significance of what teamwork and people means to her. She opened up that she takes pleasure in the moments where designers put heads together to share a diverse range of design inspirations and colourful ideas.
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Li jing, Senior Design Assistant, PEDRO

She enjoys the healthy exchange of thoughts and opinions passionately and eventually, witnessing the fruits of their labour together as a team.

       Personally, one of Li Jing’s personal favourite fashion brands, is Dior. She views designs from Dior as pieces of art, sharing how she has a deep admiration for the eponymous fashion house’s level of work.

This ‘admiration’, we suppose, has impacted her work, given her dedication towards creating the brand symbol. It is then, a little wonder  how the PEDRO ICON is curated with overflowing sense of  sophistication and elaborated features embodied in one.  

This is just the beginning of PEDRO ICON, the designer is optimistic and certainly has expectations on how the brand element can be well recognised in the near future and serve as a building brick to bring the brand to greater heights. Stay tuned as the brand slowly reveals the next chapter of its story with PEDRO ICON.
She enjoys the healthy exchange of thoughts and opinions passionately and eventually, witnessing the fruits of their labour together as a team.

Personally, one of Li Jing’s personal favourite fashion brands, is Dior. She views designs from Dior as pieces of art, sharing how she has a deep admiration for the eponymous fashion house’s level of work.

This ‘admiration’, we suppose, has impacted her work, given her dedication towards creating the brand symbol. It is then, a little wonder  how the PEDRO ICON is curated with overflowing sense of  sophistication and elaborated features embodied in one. 

This is just the beginning of PEDRO ICON, the designer is optimistic and certainly has expectations on how the brand element can be well recognised in the near future and serve as a building brick to bring the brand to greater heights. Stay tuned as the brand slowly reveals the next chapter of its story with PEDRO ICON.


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