PEDRO Cares
Pedro x Plastify: Empowering Sustainability
In line with PEDRO’s commitment to create a better Earth and our efforts to build a more sustainable environment, we recognize the importance of educating and empowering our stakeholders about how we can all play our part to make a positive impact on our environment.
In line with PEDRO’s commitment to create a better Earth and our
efforts to build a more sustainable environment, we recognize the
importance of educating and empowering our stakeholders about how we
can all play our part to make a positive impact on our environment.
PEDRO has partnered with a Singaporean Environmental Organization –
Plastify, a renowned advocate for Plastic Recycling, to conduct a
sustainability talk to enlighten our stakeholders and collaborated
with them to create props that are made from recycled plastic, to be
displayed in our physical stores across our retail markets.
We caught up with Paul from Plastify to learn more about their
efforts and the process behind creating our store props.
In line with PEDRO’s commitment to create a better Earth and our
efforts to build a more sustainable environment, we recognize the
importance of educating and empowering our stakeholders about how we
can all play our part to make a positive impact on our environment.
PEDRO has partnered with a Singaporean Environmental Organization –
Plastify, a renowned advocate for Plastic Recycling, to conduct a
sustainability talk to enlighten our stakeholders and collaborated
with them to create props that are made from recycled plastic, to be
displayed in our physical stores across our retail markets.
We caught up with Paul from Plastify to learn more about their
efforts and the process behind creating our store props.
“EDUCATING THE PUBLIC ALWAYS MOTIVATES US TO CONTINUE OUR MISSION TO ADVOCATE FOR PLASTIC LITERACY. THROUGH THE DEMANDS OF OUR CLIENTS, OUR CONSTANT GROWTH OF TECHNOLOGY AND MAKING THE NEXT ‘COOLEST’ PRODUCT DRIVES OUR PRODUCTION TEAM”
- PAUL
“EDUCATING THE PUBLIC ALWAYS MOTIVATES US TO CONTINUE OUR MISSION TO ADVOCATE FOR PLASTIC LITERACY. THROUGH THE DEMANDS OF OUR CLIENTS, OUR CONSTANT GROWTH OF TECHNOLOGY AND MAKING THE NEXT ‘COOLEST’ PRODUCT DRIVES OUR PRODUCTION TEAM”
- PAUL
In a bold step towards a greener future, PEDRO’s visual merchandising
team collaborated with Plastify to create eye-catching plastic bricks
from recycled leather to be displayed across all stores. Plastify
shared that each rePEDRO brick was made from 1.5kg of Polypropylene,
which comprises of donated takeaway containers, bubble tea cups and
cosmetic bottles. After 2 months of prototyping and manufacturing,
around 80kg of PP5 was recycled.
Tying in with our rePEDRO collection, these bricks serve as a visual
representation of PEDRO’s dedication to inspiring conscious
consumerism to visitors and the brand’s efforts towards reminding
everyone of the power of collective action. PEDRO is constantly
looking for the next best thing and how we can do more to safeguard
our planet. After such a fruitful collaboration with Plastify, we now
aim to encourage our community to embark on a journey towards a better
earth.
In a bold step towards a greener future, PEDRO’s visual merchandising
team collaborated with Plastify to create eye-catching plastic bricks
from recycled leather to be displayed across all stores. Plastify
shared that each rePEDRO brick was made from 1.5kg of Polypropylene,
which comprises of donated takeaway containers, bubble tea cups and
cosmetic bottles. After 2 months of prototyping and manufacturing,
around 80kg of PP5 was recycled.
Tying in with our rePEDRO collection, these bricks serve as a visual
representation of PEDRO’s dedication to inspiring conscious
consumerism to visitors and the brand’s efforts towards reminding
everyone of the power of collective action. PEDRO is constantly
looking for the next best thing and how we can do more to safeguard
our planet. After such a fruitful collaboration with Plastify, we now
aim to encourage our community to embark on a journey towards a better
earth.
rePEDRO Bricks
Follow @plastify.sg for more updates on their initiatives.
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